Building a Travel Brand on Snapchat: Tips for Creators

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Trying to grow your travel brand on Snapchat? It might feel a bit unfamiliar at first, but it’s a solid platform to get your content in front of new people. The quick, casual nature of the app lines up nicely with travel posts, especially the kind that aren’t overly edited or staged.

Snapchat’s younger users tend to go for content and Snapchat trends that feels personal and real. It’s less about polish and more about what’s happening in the moment. If you’re traveling around some dreamy remote island with its stunning views and rich cultural background, Snapchat’s a great way to let your Snapchat friends follow along with your trip.

Before you head out, make sure your phone’s ready to go too. If you’re visiting somewhere like Italy, staying online with services like an eSIM plan for Italy, for example, helps you post on the fly, even if you’re exploring places off the beaten path.

Here’s how to make Snapchat work for your travel content, increase your follower count and keep people watching.

Tips for Building a Travel Brand on Snapchat

Use Snapchat’s Built-In Tools to Share Real Moments

Snapchat makes it pretty easy to share what’s going on around you. The tools are simple, and they help keep things feeling natural.

A few features worth trying:

  • Stories – Put together a quick look at your day. Maybe you’re walking through a local market, hiking a trail, or checking out a street performance. This feature is a great way to bring people along.
  • Geofilters – These filters show your location and add a local touch. It’s a nice way to tag spots like Rome or Florence without saying much.
  • Snap Map – This shows your location in real time, which makes the experience feel more real for anyone watching.

These tools do more than just dress things up. They help people connect with your content in a way that feels personal, like they’re right there with you.

Post Often, Even If It’s Something Small

To stay on people’s radar, you’ll want to post pretty regularly. Snapchat moves fast. If you disappear for a few days, people might miss your updates completely.

That doesn’t mean every snap needs to be from a bucket-list hike or fancy resort. The small stuff matters, too. You could show your morning view, how you pack your gear, or what you’re snacking on between stops. These little slices of everyday travel life keep things moving and show your personality.

And if you use travel-related tags or topics, you’ll likely show up in the feeds of people already looking for that kind of content.

Team Up With Other Creators and Get Viewers Involved

Working with other creators can help you get noticed by new people. You could trade mentions, co-create stories, or just show up in each other’s snaps. It’s a simple way to expand your audience by following Snapchat trends – without feeling like you’re selling something.

You can also get your viewers involved. Ask them to snap their own versions of something you shared. Say you post a beach walk along a beautiful coastline – invite others to send in their own beach scenes using a shared tag. This kind of back-and-forth makes your content feel more interactive and fun.

If you’re open to it, partnering with travel brands or local businesses can also lead to collaborations that benefit both sides. Just make sure it fits naturally with your usual style.

Snapchat Works Best When It’s Real

Snapchat’s not the place for perfectly polished videos. People use it to see what’s real, right now. That’s good news if you’re traveling – you’ve already got interesting stuff to show, and you don’t need a production team to make it work.

Whether you’re sharing hikes or quiet mornings in a new city, with some creativity and a bit of teamwork, you can build a travel brand that feels honest and relatable.

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